When you see a fruit sticker, you know that the product is healthy and natural. That’s the same way we want women to feel about breastfeeding. This pro-bono campaign, implemented by Carolinas Medical Center – Pineville, was created to help promote the benefits of breastfeeding. A series of posters show expected and new moms that “The best nutrition for your baby is you.”

To help make the campaign stick, we printed breastfeeding stickers and distributed them with the campaign. Nursing moms can use the stickers by placing them on their breasts as a reminder of which breast they’ve used for feeding. This campaign was covered in AdWeek and Huffington Post and is currently available to any “baby-friendly” hospitals free of charge.

We incorporated The Line’s playful brand personality throughout the site with interactive features such as a homepage day/night toggle (we prefer night), a custom South End hover map and construction time-lapse.