Sunbelt Rentals

Sunbelt Rentals is one of the largest equipment rental companies in the U.S. and Canada. Our task? Strengthen their overall brand strategy while promoting their General Tool and divisional businesses. We did this through posters, banners and collateral.

One of Sunbelt’s important offerings is ground protection. Our “Taking the heavy out of heavy equipment” campaign is breaking new ground, pun intended.

Our goal with the brand’s digital banners was simple: show contractors that Sunbelt helps make hot jobs cooler and cold jobs warmer.

Finally, our Pump and Power Services brochure helped Sunbelt build a consistent brand look with a design that stands out in their industry.

We incorporated The Line’s playful brand personality throughout the site with interactive features such as a homepage day/night toggle (we prefer night), a custom South End hover map and construction time-lapse.


Can it still be considered “out-of-home” if we brought it inside?