Batter Blasters
Simply put, Batter Blasters is pancakes in a can. To drive home the timesaving benefit, we created point-of-purchase posters and print ads that positioned Batter Blasters as something that makes all other breakfast look slow.
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We incorporated The Line’s playful brand personality throughout the site with interactive features such as a homepage day/night toggle (we prefer night), a custom South End hover map and construction time-lapse.
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