CarMax

Our strategy for CarMax, the nation’s largest used car retailer, was rather simple. Find entertaining ways to deliver a serious brand message: CarMax is the way car buying should be. On the strength of some pretty darn funny TV, CarMax saw steady increases in both store traffic and overall sales. Are you shipping me? No, it’s true.


We offer a 401(k), and, more importantly, a 401(k)eg.