Feetures Product Launch

Feetures, the #1 performance running sock brand in the US, needed help with their new product launch. The product? Plantar Fasciitis Relief socks. It doesn’t sound sexy, but their patented Targeted Compression works wonders for runners in pain. 

Since these socks were so effective at relieving pain, we realized the best packaging would be actual pill bottles. We dropped the bottles off to retailers around the US and made sure to include important drug information such as: “Instructions: For best results, place socks on feet and wear.” 

The product officially launched to consumers in June 2017 and they’re a huge hit. What a relief. Get it? No? Ok.

Can it still be considered “out-of-home” if we brought it inside?