NC Craft Brewers Guild

As a key battleground state, the political climate in North Carolina has been especially tense this year. Since we all need a break from politics, we created a print ad and poster for the N.C. Craft Brewers Guild that invites residents to take a breath and just have a beer for god’s sake. We sent this poster to key legislators to help lobby for friendlier distribution laws as well as all the breweries in the state. We also got to drink every beer in the poster which was a plus. 

We incorporated The Line’s playful brand personality throughout the site with interactive features such as a homepage day/night toggle (we prefer night), a custom South End hover map and construction time-lapse.