The Mint Museum

The Mint Museum is much more than a museum where art hangs on walls. We rebranded them as a place where artists share their inspiration with visitors, who in turn, share their inspiration via social media. The Romare Bearden show, where we helped bring artwork to life, was the most attended exhibition in the history of the museum.

We incorporated The Line’s playful brand personality throughout the site with interactive features such as a homepage day/night toggle (we prefer night), a custom South End hover map and construction time-lapse.


Can it still be considered “out-of-home” if we brought it inside?