Batter Blasters
Simply put, Batter Blasters is pancakes in a can. To drive home the timesaving benefit, we created point-of-purchase posters and print ads that positioned Batter Blasters as something that makes all other breakfast look slow.
![](https://booneoakley.com/wp-content/uploads/2021/05/ArtsyOverview-1.jpg)
We incorporated The Line’s playful brand personality throughout the site with interactive features such as a homepage day/night toggle (we prefer night), a custom South End hover map and construction time-lapse.
![](https://booneoakley.com/wp-content/uploads/2021/05/homexcollage.jpg)
![](https://booneoakley.com/wp-content/uploads/2021/05/TheLine_MobilePages.jpg)
![](https://booneoakley.com/wp-content/uploads/2021/05/Rectangle-1.jpg)