Batter Blasters

Simply put, Batter Blasters is pancakes in a can. To drive home the timesaving benefit, we created point-of-purchase posters and print ads that positioned Batter Blasters as something that makes all other breakfast look slow.

We incorporated The Line’s playful brand personality throughout the site with interactive features such as a homepage day/night toggle (we prefer night), a custom South End hover map and construction time-lapse.

A lot of agencies talk about marrying creativity with strategy. We actually did it.