Back in 2010, we wanted a new agency website. But we wanted it to be original. So we decided to do something no one else has ever done and built a website that lived completely on Youtube. We got over a million hits in the first three months and won a Gold Lion, One Show Interactive Gold Pencil, SXSW Web Award and a Webby.
We incorporated The Line’s playful brand personality throughout the site with interactive features such as a homepage day/night toggle (we prefer night), a custom South End hover map and construction time-lapse.