Our strategy for CarMax, the nation’s largest used car retailer, was rather simple. Find entertaining ways to deliver a serious brand message: CarMax is the way car buying should be. On the strength of some pretty darn funny TV, CarMax saw steady increases in both store traffic and overall sales. Are you shipping me? No, it’s true.
We incorporated The Line’s playful brand personality throughout the site with interactive features such as a homepage day/night toggle (we prefer night), a custom South End hover map and construction time-lapse.