We’ve had a long and wonderful relationship with the NBA. We were AOR for the Charlotte Hornets for five years when we debuted our “Reasons to see the Hornets” outdoor campaign. This campaign won “Best Sports Advertising Campaign” by Team Marketing Report and the National Sports Forum and even won a National OBIE Best of Show.
We continued our partnership when the Hornets returned to Charlotte. We built excitement in the community as we moved through milestones like the team color announcement, the mascot reveal, and the uniform reveal.
As basketball season approached, we launched a multi-platform campaign to tell the story of our “Comeback.” The campaign hit on the resilient nature of this city and the fan passion that brought this team back where it belongs.
We brought the buzz back to Charlotte and set a franchise record for new season ticket sales.
We incorporated The Line’s playful brand personality throughout the site with interactive features such as a homepage day/night toggle (we prefer night), a custom South End hover map and construction time-lapse.