Destin-Fort Walton Beach

Our campaign for Destin-Fort Walton Beach began with one important fact: 56% of children spend less time outside than maximum security prison inmates.

Childhood is being spent indoors. And Destin-Fort Walton Beach is ready to open the door and get kids back outside, where they belong. And this destination has the beaches, tide pools and water-based adventures to do just that.

But we aren’t just telling parents to get their kids outside, every aspect of our campaign helps to reduce the worries and questions parents have about getting kids out in nature. Together, Destin-Fort Walton Beach and BooneOakley have one mission: To make childhood an adventure again. Will we succeed? We don’t know. But we have to try.

We incorporated The Line’s playful brand personality throughout the site with interactive features such as a homepage day/night toggle (we prefer night), a custom South End hover map and construction time-lapse.