We’ve been Feetures’ agency of record since 2017. Feetures came to us as the #1 sock brand in U.S. run specialty stores, but they were ready to go beyond running. Our task was to refresh the brand with a new logo, packaging and retailer assets while moving them into the relief and recovery space.
We helped spread the word that Feetures, known for performance, now has a line to relieve pain, provide comfort and speed up recovery. This was a big deal to customers who learned that they no longer had to live with pain. Our launch, with the help of sock-filled pill bottles, helped Feetures exceed their goal of hitting $1.2 million in sales.
We incorporated The Line’s playful brand personality throughout the site with interactive features such as a homepage day/night toggle (we prefer night), a custom South End hover map and construction time-lapse.