Feetures Sustainability

To help combat the billions of plastic bottles going into landfills each year, Feetures decided to start using yarn made from, you guessed it, recycled plastic bottles. It’s a big deal, and they wanted to announce the change to their suppliers and customers in the right way.

We helped Feetures create icons, packaging and messaging around their new, more sustainable sock. But we didn’t stop there. We made sure everything we produced–from the poster to the bubble wrap to the foot form to the box it was all shipped in–was sustainable. So I guess you could say that our creative was new… but also recycled.

We incorporated The Line’s playful brand personality throughout the site with interactive features such as a homepage day/night toggle (we prefer night), a custom South End hover map and construction time-lapse.

A lot of agencies talk about marrying creativity with strategy. We actually did it.