Overcash Demmitt Architects came to us wanting to transition to a new, shorter name: ODA. They tasked us with creating a new identity that reflected their soul: creating fun experiences through memorable architectural design. They want their clients to feel comfortable being uncomfortable.

We kept this in mind as we created their logo and nontraditional color palette. In the end, we created a brand system for ODA that is modern, memorable and pretty damn cool.

A lot of agencies talk about marrying creativity with strategy. We actually did it.