Lorine Sextro was a bootlegger in Iowa during prohibition. She not only taught her family about distilling fine spirits, but she gave them a really good family name. So good, that we developed a whole brand around it.

We launched Sextro Vodka in three markets in August of 2022 with the insight: You don’t drink Sextro. You Have Sextro.

Sales have exceeded all expectations and Sextro is now being sold nationwide.

Who knew that people would love to Have Sextro so much?

We did.

We incorporated The Line’s playful brand personality throughout the site with interactive features such as a homepage day/night toggle (we prefer night), a custom South End hover map and construction time-lapse.

Can it still be considered “out-of-home” if we brought it inside?