State Farm

Do you have insurance? Or zen-surance? When State Farm asked us for an OOH campaign for California’s major markets, we produced a successful integrated campaign featuring cars experiencing zen moments. We even turned a car wash into a car spa, where cars were washed and motorists were massaged. We called it “Peace of Drive.” The results? We increased unaided brand awareness by 11%, unaided ad awareness by 13% and, best of all; Chris Kattan drove through our car spa.

We incorporated The Line’s playful brand personality throughout the site with interactive features such as a homepage day/night toggle (we prefer night), a custom South End hover map and construction time-lapse.

Can it still be considered “out-of-home” if we brought it inside?