Yellow Room

Not everyone gets to brand a streetwear fashion company run by a pizza restaurant. We created an identity system and creative launchpad for Yellow Room by Mellow Mushroom. And it’s pretty badass, if we do say so ourselves.

We incorporated The Line’s playful brand personality throughout the site with interactive features such as a homepage day/night toggle (we prefer night), a custom South End hover map and construction time-lapse.


Our HR Department keeps us on a short leash.